TNS Emnid survey: PAYBACK is Germany's favourite loyalty programme - great potential for online and mobile offers
German customers are placing ever higher demands on loyalty programmes and customer cards. According to a recent TNS Emnid survey, successful loyalty programmes must feature several attractive companies and also offer coupons that deliver tangible savings and benefits on purchases. These factors are a must for over 60 percent of respondents. Consumers are also interested in exclusive services and benefits available only....