True innovation is a vital ingredient to brand loyalty at La Quinta Inns & Suites.
What is true innovation?
Loyalty360 asked Dave Sims, vice president of loyalty marketing at La Quinta Inns & Suites, to answer that question for our audience.
“I think that true innovation is always a mix of ‘what’s possible’ and ‘what’s desired or needed,’’’ Sims explained to Loyalty360. “Our guests tell us all the time about the what’s needed, but, as marketers and....