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TROY, Mich.—When Tropicana® recently launched Tropicana Juicy Rewards™, a unique program that helps families get more from their juice with thousands of ways to save on healthy and fun pursuits, the premier juice brand chose to partner with a company that could provide geographically targeted, best-in-class discount coupons in cities and towns nationwide – Entertainment Publications.
Consumers who purchase Tropicana Pure Premium® or Trop50® can enter codes online at tropicana.com and start saving immediately. Just one carton of orange juice is worth up to $15 in savings and a carton of Trop50 is worth up to $30 in savings.
Entertainment Publications, best known for the Entertainment Book® and online coupon savings site entertainment.com, has a proprietary database of discount offers from more than 60,000 retail, dining, travel and activities providers in 175,000 locations. Corporate Marketing Solutions (CMS), a division of Entertainment, has a 20-year track record of building customized discount and promotion programs like Juicy Rewards, for companies to use in their loyalty initiatives.
With merchant locations in more than 160 markets across North America, Entertainment is able to provide Tropicana with coupons that offer strong local appeal in each market and fulfill their promise of fun and savings “around the corner and across the country.”
“The Tropicana Juicy Rewards program is a great concept, and we’re delighted to provide the solution they need,” said Ted Speers, vice president of Corporate Marketing Solutions at Entertainment Publications. “We continue to meet the goals of our corporate customers with our combination of customizable database segmentation and best-in-class merchant discounts. We’ve been told it sets us apart.”
“With Tropicana Juicy Rewards, the best juice got better,” said Andrew Hartshorn, Director of Marketing for Tropicana. “This is a first-of-its-kind program that really lets our consumers realize great savings. With Entertainment as a partner, we are able to deliver breadth of offerings at a local level.”
Through Tropicana Juicy Rewards, consumers can earn points that are redeemable for discounts on dining, health, sports, outdoor, travel, home services and other categories.
Entertainment Publications, LLC:
Founded in 1962, Entertainment Publications, LLC is the leading provider of the most recognized and sought-after discounts and promotions products in communities throughout North America. Entertainment Publications, LLC provides a mutually beneficial solution for consumers looking to spend less on the things they love to do, businesses seeking to increase sales and community partners searching for effective fundraising solutions. Working with more than 60,000 local and national partners representing 175,000 merchant locations nationwide, and more than 40,000 schools, charities and community groups, Entertainment Publications, LLC helps stimulate the U. S. economy, generating more than $6.5 billion in revenue for the communities it serves.
Entertainment Publications, LLC distributes a diverse suite of products including: The Entertainment® membership book; custom local coupon products, online member discount sites, specialized promotions designed for corporate clients, Sally Foster® gift wrap and gift products and a line of cookie dough and other gourmet edibles. For more information on how Corporate Marketing Solutions can customize a program to meet a company’s needs, visit www.entertainment.com/cms.
Entertainment Publications, LLC is a privately held company, acquired in June 2008 by MH Equity Investors, a subsidiary of MHE Private Equity Fund, LLC.
For Entertainment Publications, LLCTheresa Lynne Stuhl, email@example.comMichael Galvin, firstname.lastname@example.orgTropicanaJamie Stein, 312-821-2017Jamie.email@example.comFor TropicanaAlexis Black, firstname.lastname@example.org
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