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There are many trends to discuss for 2018 involving customer engagement, customer data, and customer loyalty. Many of the trends lie at the center of the digital transformation era for many loyalty marketers.
Loyalty360 talked to Lindsay Bloom, Senior Marketing Manager for SessionM, about her thoughts regarding these pivotal trends.
What trends do you foresee for customer engagement in 2018?
Bloom: One of the biggest customer engagement trends—and it’s a customer data trend as well—will be customer data....
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