When it comes to in-store beacon-triggered messages, consumers don’t have much patience for abundance.
Like an individual with an overly clingy significant other, most shoppers just need “some space.” According to a recent study’s findings from InMarket, beacon-triggered messages result in a 45% engagement rate on first occurrence, but a second pushed message yields a staggering 313% drop in app usage – most of which are app deletions. In order for marketers to take advantage of that consumer sweet spot, once....