For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers. Airlines and hotel chains alike have been integrating efforts across online channels including search, e-mail, mobile and social media, with offline channels such as direct mail and in-store signage, in order to get marketing messages out to customers and prospects.
Spyro Kourtis, president and CEO of the Hacker Group, a direct marketing agency, said their goal is to provide easy access to travel information and hit customers....