SAN DIEGO—Transaction Wireless™ (TW), a leading provider of virtual and mobile     gift cards, announced today it has signed two new retailers for its     virtual, mobile and gift card services: low price department store     Gordmans and convenience-store chain Thorntons. TW will utilize its     proprietary technology for gift card services to create turnkey stores     on both the retailers’ corporate websites and Facebook® Pages. These new     agreements mark the first customers launched through TW’s relationship     with Cincinnati, Ohio based Fifth Third Processing Solutions, a pioneer     in providing secure electronic payments and credit, debit and gift card     processing services.

When available, consumers can log on to either or,      or visit the retailers’ pages on Facebook Platform, they’ll be able to     select either virtual (email) or mobile gift cards, powered by     Transaction Wireless. TW will also be managing the sale of Gordmans’      traditional plastic cards and both retailers will be offering a mobile     short code balance inquiry option for gift cards, saving precious time     for consumers and administration costs for retailers. In addition,      retailers can utilize TW’s campaign management system to deliver     targeted marketing messages to consumers such as upcoming sales,      promotions and coupons.

TW’s patented digital gifting and marketing technology offers a turnkey     solution for retailers and other merchants to offer a variety of gift     card services from traditional (plastic) to mobile. TW also launched its     gift card store for Facebook Platform to enable social gifting earlier     this year, providing both virtual and traditional plastic cards through     clients’ Facebook Pages, giving access to Facebook’s more than 400     million active users with virtually no ramp up time or dedicated     resources. Both the digital gifting and social gifting services allow     consumers to purchase the gift cards, create customizable messages and     send them instantly both via mobile phone as well as to the giver and     recipient’s Facebook Pages. A link for a secure virtual card is sent to     an email address for printing options as well. Facebook gifting also     increases brand exposure in social mediums and, for so many who rely on     Facebook birthday and calendar reminders, it helps ensure important     occasions are never forgotten.

Both Gordmans and Thorntons are leading retailers in the Midwest, with     68 low-priced department stores and over 160 convenience stores     respectively.

“Digital gifting has seen tremendous growth in the past few years with     the adoption of virtual gift cards, and now mobile devices provide a     ubiquitous platform for consumer gifting due to the ease of use, cost     savings and security features which are ideally suited for stored value     programs,” said Bruce Springer, president and CEO, Transaction Wireless.      “We’re thrilled to be working with Gordmans, Thorntons and Fifth Third     Processing Solutions to bring these exciting new gift card options to     their customers.”

“Our commitment to our processing partners is to deliver the most     innovative and most effective technology available,” said Donald     Boeding, president, merchant services, Fifth Third Processing Solutions.      “This technology helps to provide our clients a new, more cost-effective     way of handling their multi-billion dollar gift card business.”

The new gift cards can be found at or and at or,      when available.

About Gordmans Stores, Inc.

Gordmans is an everyday low price department store concept featuring a     large selection of the latest brands, fashions and styles at up to 60%      off department and specialty store regular prices every day in a fun,      easy-to-shop environment. Our merchandise assortment includes apparel     for all ages, accessories, footwear and home décor. The origins of     Gordmans date back to 1915, and as of August 4, 2010, we operated 68     stores in 16 primarily Midwestern states situated in a variety of     shopping center developments, including regional enclosed shopping     malls, lifestyle centers and power centers. For more information, please     visit

About Thorntons

Thorntons Inc is a leading independent gasoline/convenience store chain     retailer—marketing throughout the Midwest under the brand name of Thorntons. Thorntons ranks among Forbes magazine’s 500 largest     privately held companies, and is one of Kentucky’s largest privately     held companies with over $1.7 billion in annual revenue. James H.      Thornton founded Thorntons in 1971 and they are headquartered in     Louisville, Kentucky. They operate over 160 convenience stores, one     travel plaza, and eight car washes.

About Fifth Third Processing Solutions

Fifth Third Processing Solutions, LLC delivers innovative payment     transaction processing and acceptance solutions to create and support     complex payment strategies for merchants, businesses, and financial     institutions around the world. A pioneer in card payment acceptance in     the early 1970s, Fifth Third Processing Solutions is headquartered in     Cincinnati, Ohio and is a joint venture with Advent International and     Fifth Third Bank, a subsidiary of Fifth Third Bancorp (FITB).

As a premier full service payment solutions provider, the Company     provides servicing solutions and product engineering for financial     institutions’ and retailers’ credit card, debit card, merchant and     private label programs processing over 33.3 billion ATM and point of     sale transactions and over $315.5 billion in debit and credit card sales     volume annually. The Company supports over 180,000 merchant and     financial institution locations and 11,000 ATMs in 44 states and 11     countries. According to the Nilson Report (March 2010), the Company is     the third largest U.S. merchant transaction acquirer. Learn more at

About Transaction Wireless

Transaction Wireless (TW) is a mobile commerce, payment and one-to-one     relationship marketing company enabling a unique link between consumers,      retailers and brands via any PC or mobile device leveraging TW’s     proprietary technologies. With unparalleled solutions, Transaction     Wireless’ product portfolio includes a patented digital gifting and     marketing solution; a multimedia mobile messaging service to extend any     marketing program to the mobile phone or PC; a merchant mobile POS     credit card terminal; and a turnkey Facebook Platform solution for B2B     or direct-to-consumer social gifting. The Company is headquartered in     San Diego, California and counts AMC Entertainment, SpaFinder, Bass Pro     Shops and Hallmark Business Connections, among others as current     clients. More information can be found at

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