Without effective brand messaging, marketing efforts simply fall flat. Whether it’s announcing new products, promoting upcoming specials, or conveying a brand’s personality, messaging is the link between marketing campaigns and their intended targets. In the case of Tony Roma’s, messaging and communication has been a key component in refreshing the brand. Attendees to the 2015 Engagement and Experience Expo heard presentations from Loyalty360 CX Award finalists, including Tony Roma’s, about how they’ve....

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