NEW YORK, Aug. 4, 2011—Many do not equate the environmentally focused activities of composting, recycling and using rechargeable batteries as primary activities of the high-income American jet set. But, according to a new report from Scarborough Research, the “Super Green” – those consumers who engage in the highest amount of environmentally-friendly activities as measured by Scarborough – are top earners with a taste for luxury.
The Super Green population – which accounts for five percent of....