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Brands are coming to understand that more and more people want to be rewarded for their customer loyalty. The age of social networks and digital connectivity has given rise to a new breed of empowered consumers that are increasingly demanding more emotionally satisfying customer experiences. And as these expectations continue to change and rise dramatically, it is the brand’s job to keep up.
This is now true for small and large companies alike. Winning customer loyalty requires proactive participation from both independent corner store boutiques and powerful mega corporations such as Time Inc. UK, which has recently announced a new loyally program for its magazine subscribers.
Time Inc. UK, Brittan’s primary print and digital magazine publisher, has just launched Rewards, a new loyalty program which provides readers with a host of exclusive services, prizes, and promotions for free. Additionally, the loyalty program will also include a number of launch partners, allowing subscribers to enjoy the services of Hotel du Vin, Flowers Direct, Fitness First, PhotoBox, Prezzybox, Virgin Wine, and War Horse at the New London Theatre.
“Rewards gives added value to our subscriptions offering, and will incentivize loyalty. We have a fantastic range of launch partners and we’ll be adding to these all the time,” said Bea Montoya, Time Inc. UK’s acting Consumer Marketing Director.
Traditionally, such loyalty program partnerships have been very successful across Europe for decades. They have a history of maintaining high levels of customer engagement through the cooperative and cumulative efforts of numerous brands. In an increasingly competitive environment, loyalty programs can provide stimulating and emotionally gratifying rewards for members that regularly participate with the brand and its partners.
Time Inc. UK hopes that Rewards will further engage customers and extend the reach of it’s already expansive empire, which currently reaches over 28 million worldwide users and encompasses over 60 brands including Decanter, Country Life, Horse & Hound, NME, What's on TV, and Wallpaper.
At present, Time Inc. UK is using email marketing to publicize the Rewards loyalty program. However, advertisements will also begin appearing in the printed in the magazine starting this April.
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