Tigerair Australia Takes Different Approach on Customer Loyalty
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“Enter a world of infinite infrequency. Join the Tigerair Infrequent Flyer Club today.” That is the tagline to a humorous promotional video for Tigerair Australia, the regional low-cost carrier that serves Australia, Singapore, along with the Southeast Asian and Asia-Pacific destinations. With the Infrequent Flyer Club, Tigerair is targeting Australians with a budget through its new online community. Created in partnership with McCann Australia, it is a platform that allows the airline to keep its members up-to-date with....

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