In a new joint report from Deloitte and ExactTarget Marketing Cloud, marketers can discover how CMOs today perceive and rise to the challenges before them.
Based on a survey conducted by the CMO Club, the report is titled, “Bridging the Digital Divide: How CMOs Can Rise to Meet 5 Expanding Expectations.”
Suzanne Kunkel, Principal, Deloitte Consulting, LLP, Leader of Customer and CMO Services, offered her views on the report.
“CMOs are going through a rapid transformation,” Kunkel said in the report. &ldquo....