Real-time Engagement, Big Data, Event-driven Interaction Among Trends that Support the Personalized Experience at Moment of Contact that Consumers Expect

TIBCO Software Inc. (NASDAQ: TIBX) and Loyalty 360 – the Loyalty Marketer's Association, today announced the on-demand availability of the webinar "2020 – Top 10 Predictions for Loyalty Marketing and Tomorrow's Consumer." Hosted by Loyalty 360 and featuring Matt Howland, vice president, TIBCO Loyalty Lab®, the webinar addresses forward-looking trends in customer loyalty.

Consumers live "in the now," valuing personalization and real-time attention, experienced through their channel of choice. Marketers who can navigate this new landscape to engage buyers at the moment of contact will be most successful in attracting customers who are strong brand advocates.

In his presentation, Howland discusses the importance of focusing on a brand's most valuable customers, which includes those most likely to recommend a brand within their circle of influence. He also explores RFM – recency, frequency, monetary – a marketing technique used to determine, quantitatively, which customers are the best ones by examining how recently customers have purchased (recency), how often they purchase (frequency), and how much they spend (monetary). The topline RFM customers are going to be the best brand advocates and carry the most intrinsic value for the brand.

Howland also identifies 10 trends in marketing that will shape tomorrow's customer experience and interactions, which include the impact of real-time engagement, big data, event-driven interaction, social, mobile and payment technologies.

To access the full webinar: "2020 – Top 10 Predictions for Loyalty Marketing and Tomorrow's Consumer," please visit:

About Loyalty 360

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.


TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's optimizing claims, processing trades, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage™ – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes and applications in real time. Learn more at For more information about TIBCO Loyalty Lab, please visit:

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