Free Night Awards Come with No Blackout Dates and Are Available Seven Nights a Week

WHITE PLAINS, N.Y., Aug 11, 2010—Just three stays at Aloft and Element hotels worldwide will earn guests     a free night through a promotion launching today.

Guests can register for the promotion through the Starwood Preferred     Guest(R) program by going to      Qualifying stays from August 9 through September 30 will count toward     the free night. There are no limits on the number of free nights a     member can earn and members can redeem their awards at any Aloft or     Element hotel worldwide through December 19, 2010. Free Night Awards can     be used seven days a week and there are no blackout dates, though stays     are subject to room availability.

Aloft and Element are the newest hotel brands from Starwood Hotels &      Resorts Worldwide, Inc. Created to shake up the     traditional, staid select service category in the hotel industry, Aloft     Hotels delivers style at a steal with urban-influenced, modern, open and     vibrant design at an affordable price point. With 42 hotels open since     its 2008 launch, Aloft became the talk of the hospitality industry by     going global while in launch mode. Element Hotels made history when it     launched as the first major hotel brand to mandate that its properties     pursue the US Green Building Council’s (USGBC) Leadership in Energy and     Environmental Design (LEED) certification. Designed to be “green from     the ground up,” Element hotels blend nature-inspired smart design with     inspiring public spaces. With seven hotels currently open, Element will     make its debut in New York City’s Times Square in October 2010.

“Part of this promotion is about thanking travelers for embracing Aloft     and Element so enthusiastically,” said Brian McGuinness, Senior Vice     President of Specialty Select Brands for Starwood. “Aloft has enjoyed     the fastest ramp-up of any major hotel brand in industry history, and     Element has earned stratospheric guest satisfaction ratings,      demonstrating that these are the right brands to launch at the right     time.”

About Starwood Preferred Guest

The SPG(R) program’s breakthrough policy of No Blackout Dates at the     world’s most sought after collection of hotels, reinvented the     hospitality loyalty program when it launched in 1999. By creating a     program centered on its members, SPG has developed the most passionate     and knowledgeable membership base in the hotel loyalty space. Through     its use of new technologies and innovative channels such as,,, and others, SPG     continues to innovate and lead the industry. By offering No Blackouts on     standard rooms at 940 participating properties, No Blackouts on hundreds     of airlines, and once in a lifetime experiences available through SPG     Moments at, the program has proven to be a big draw for     the world’s most frequent travelers, and a significant competitive     advantage for Starwood. For more information about Starwood Preferred     Guest please visit or call (877)—STARWOOD.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel     and leisure companies in the world with 1000 properties in nearly 100     countries and territories with 145,000 employees at its owned and     managed properties. Starwood Hotels is a fully integrated owner,      operator and franchisor of hotels, resorts and residences with the     following internationally renowned brands: St. Regis(R), The Luxury     Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by     Sheraton, and the recently launched Aloft(R), and Element(SM).      Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the     premier developers and operators of high quality vacation interval     ownership resorts. For more information, please visit

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