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Yesterday, Loyalty360 CEO Mark Johnson unveiled the 2019 Loyalty Landscape report in an interactive webinar. The webinar presentation highlighted some of the most important trends and data that we’ve gathered from a recent survey of nearly 300 brand representatives. This survey has enabled us to formulate an understanding of the industry that is sorely needed as brands struggle to understand confusing terminology.
“Brands have a hard time without consistent nomenclature,” said Johnson. “Challenges are arcane....
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