Just like in a U.S. based program, global reward programs contain a participant base that is diverse and includes a population of multiple generations with unique lifestyles, attitudes, preferences, wants and needs. Add in the cultural differences that result from a participant base that is spread across countries and regional boundaries, and your challenges grow exponentially.
"The requirements of successful loyalty programs are more complex today than ever before," says Mark Johnson, President and CEO of Loyalty 360. "Just as a....