Better late than never. Until now.   For Hannaford Supermarkets, which was founded in 1883, a loyalty program never existed. On Jan. 21, however, Hannaford launched My Hannaford Rewards, a loyalty program that adds rewards for store-brand items and leaves prices untouched.   Loyalty program members earn a 2 percent reward on every store-brand item purchased—including fresh meat, seafood, and deli items, as well as thousands of packaged products across the store. Roughly 5,200 fresh and center-store items qualify for....

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