Customer experience is viewed as a significant piece of the overall customer loyalty puzzle. Loyalty marketers understand this point all too well. The challenge, though, can be executing and delivering on this promise to customers. Loyalty360 talked to Mateusz Skowronek, Senior Loyalty and Customer Experience Consultant at COMARCH, about this theme, among others, during a comprehensive interview. Skowronek specializes in assisting retailers and FMCG companies in digital transformations while creating and executing winning customer....

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