HelloWorld is a digital marketing solutions company that specializes in the creative strategy and development of loyalty programs. It uses technology and marketing campaigns to create brand-customer interactions, drive demand, and accelerate growth. Loyalty360 recently sat down with their Copy Director, J. Autumn Nelson, to discuss the future of loyalty messaging. Here’s what we found out.   Loyalty360: When writing for loyalty, what is the most important goal to keep in mind? J. Autumn Nelson: Before you even begin typing....

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