The Challenge of Personalization is a pervasive topic among loyalty marketers and one that Loyalty360 researched extensively earlier this year. According to a study from Resulticks, the question is posed: Will marketers break through the personalization plateau with data cross-training? “The marketing industry has touted the merits of personalization for years as a way to improve campaign response rates and ROI, which has forced marketers to do some data cross-training,” the study says. “In 2011, eMarketer3 reported....

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