Creating a memorable customer experience is truly a way to achieve brand differentiation. Just ask The Northwest Company, a leader in the home textile industry and the No. 1 blanket and throw manufacturer in the United States.
This week the company kicked off its “Northwest Blankets America” mobile bus tour at the 2016 MLB All-Star FanFest Pepsi Block Party in San Diego, inviting consumers to join in on the celebration leading up to Tuesday night’s game.
The Northwest decked out its tour bus for ultimate MLB fans....