In today’s digitally connected world, data is the world’s most valuable – and often most challenging – resource. From driving the ability to offer unique experiences, personalize content, and deliver targeted offers – data is at the center of all of it. As a result, brands are racing to collect more and more data, but with an increase in data misuse, breaches, and confusion on where, how, or who is using the data, customers are sometimes hesitant to share this information. Also, new data and privacy....

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