OgilvyOne and OgilvyAction Launch Research-Driven White Paper
NEW YORK, July 28, 2011—OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of Smartphones influences the way people build brand preference and select, purchase and experience products. The findings form the basis of a new, research-driven white paper entitled, “From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale.” It provides recommendations for marketers and retailers to conduct....