California-based fast food restaurant Taco Bell offers Taco Bell Rewards Members the opportunity to indulge in a retiree living experience through “The Cantinas,” coming to San Diego in mid-August. The Cantinas emulates an early retirement community, inviting guests to indulge in common senior activities, like pickleball and morning aerobics. This experience is exclusively available to Taco Bell Rewards Members, with Day Passes ($50/day) and Weekend Memberships ($150) available in the Taco Bell App.
“The Cantinas early retirement community, just like our brand, represents a place where all generations can come together, regardless of age, to Live their Más however they want,” says Taylor Montgomery, U.S. CMO.
“Live Más” translates to “Live More” in English, a phrase that Taco Bell coined in 2012 as a testament to their brand beyond tacos through their commitment to encouraging customers to embrace their lives to the fullest.
More information about the Taco Bell Loyalty Program can be found here.
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