Loyalty360 Reads: ExxonMobil Launches Exclusive Fandom Fuel Kits

Taco Bell Offers Bonus Rewards with Recycling Program Expansion
 
Taco Bell announced an expansion to its recycling program with TerraCycle. The taco chain will now collect more than Taco Bell sauce packets, adding any brand of empty sauce packets, sauce dipping cups, souffle cups with lids, coffee creamer pods, and recyclable cardboard boxes to its efforts. Taco Bell is renaming the program the Taco Bell Sauce Container US Recycling Program. 
 
“Taco Bell’s category-wide recycling program, along with the added waste streams, allows fans to enjoy the convenience of their favorite on-the-go food, minus the waste,” said Tom Szaky, TerraCycle CEO and Founder. “By continuing to encourage consumers to rethink what is considered waste, Taco Bell is spreading awareness that solutions do exist for items that may not currently be recyclable—even if those items weren’t part of their meal at Taco Bell.”
 
Participants just have to sign up on TerraCycle’s Taco Bell Sauce Container US Recycling Program page and collect the recyclables listed above. Then, they can ship them to TerraCycle using a free UPS label downloadable from their TerraCycle account. The recycled materials are then cleaned and made into hard plastic pellets used to manufacture new products, such as outdoor picnic tables. The program also offers an incentive: For every shipment sent to TerraCycle, participants earn Recycling Rewards points, which can be converted into cash donations for nonprofits, schools, or charitable organizations, including the Taco Bell Foundation. During May, Taco Bell Rewards Members using the same email for both their rewards and recycling accounts will receive an additional 80 Bonus Reward points.
 
Learn more about the TerraCycle Taco Bell recycling program here:
https://www.terracycle.com/en-US/brigades/tacobell
 
 
ExxonMobil Launches Exclusive Fandom Fuel Kits for Formula One® Races in Miami, Austin, and Las Vegas
 
As Formula One® races in the United States approach and the Oracle Red Bull Racing team heads into the 2024 season with an eye on a successful championship, ExxonMobil announced the release of limited edition Fandom Fuel Kits featuring unique merchandise that celebrates the thrill and excitement of racing. The kits, available exclusively through the Exxon Mobil Rewards+ app, are expected to enhance the Formula One fan and ExxonMobil customer experiences.
 
The Fandom Fuel Kits debuted ahead of the Miami Grand Prix, with only 150 kits available for each of the races in Miami, Austin, and Las Vegas. Fans can get the kits for 333 Exxon Mobil Rewards+ points until supplies run dry. The city-themed kits will include items ranging from 90s-inspired tee shirts to official Oracle Red Bull racing jackets and race-themed air fresheners. One kit per race will feature a pair of signed driving gloves with an autograph from racing star Max Verstappen or Sergio Perez.
 
“We know Oracle Red Bull Racing fans love to show off their fandom and celebrate our legendary drivers who make winning look so easy. So, this year, we’re excited to reward fans with merchandise they’ll be racing to wear at the track,” said Troy Simms, Consumer Marketing Director at ExxonMobil. “The same development team behind the fuel that powers Oracle Red Bull Racing is behind the Synergy fuel that is available at Exxon and Mobil stations, so stop by your local station to fuel up ahead of whatever adventures you have planned.”
 
Learn more information about how to have a chance at one of the ultra-limited edition fandom fuel kits here:
https://www.exxon.com/en/fandomfuelkits
 
 
Walmart’s Introduces Buy Now, Pay Later Services through Fintech Arm
 
Walmart’s majority-owned fintech company, One, launched a buy now, pay later (BNPL) option, directly competing with Affirm for big-ticket purchases at select Walmart stores across the United States. The One BNPL service has already begun rolling out at several of Walmart’s stores. Affirm has previously been the exclusive provider of Walmart installment loans since 2019. Introducing One’s BNPL service provides another option for Walmart customers while setting the stage for intense competition for Walmart’s financial offerings. Because Walmart has a huge stake in One, many assume that One may be promoted over Affirm during points of sale. 
The BNPL feature will be available for eligible purchases from $100 to $3,000. Eligible purchases include electronics, power tools, automotive accessories, and jewelry. Groceries, weapons, and alcohol are excluded from the pay-over-time options.
 
A recent One website posting stated, “Please note that the option to pay over time with One is only available to a limited number of customers at this time through the Walmart checkout process online or in app.” 
 
BNPL services have gained popularity as they allow consumers to defer payments for purchases through installments. One charges no fees on its pay-later options, which is especially appealing for the demographics that tend to shop at Walmart (i.e., low to middle-income Americans).
 
“We see a lot of that customer demographic, so I think it gives us the ability to participate in this space in maybe a way that others don’t,” said John David Rainey, Walmart’s Finance Chief. “We can digitize a lot of the services that we do physically today. One is the platform for that.”
 
Customers can join One by clicking the button at:
https://www.one.app/
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
Taco Bell Expands Recycling Program with TerraCycle
 
ExxonMobil Unveils Exclusive Fandom Fuel Kits for Miami, Austin and Las Vegas Formula One® Races
 
Walmart-backed fintech One introduces buy now, pay later as it prepares bigger push into lending

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