But, how will customers react when prices rise and confidence declines? How will business leaders cope?In this publication, eighteen international thought leading contributors weigh in.They make the case that a focus on the customer is not a fair weather strategy, but rather an essential competitive strategy that is especially important in a down economy.Find the answers to how the down economy will impact what customers’ value and how they make decisions. And, find out what businesses should be doing about it.Click here to register....