Marketers can never underestimate the importance of customer engagement, according to a fascinating new study conducted by The Economist Intelligence Unit on behalf of Marketo Inc., a leading provider of engagement marketing software and solutions. According to the study, marketing will change in six key areas, including customer engagement. The importance of engagement can't be underestimated. A marketer’s greatest achievement is an engaged customer, the study says. Because engaged customers keep coming back, engagement is....

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