Return on Investment (ROI) is a term typically used by marketing teams to calculate the value and efficiency of a campaign. The rule is simple, if the estimated cost to launch the campaign is greater than the perceived benefits reaped, then it’s ultimately not worth it. Knowing that most customers follow a similar logic when it comes to shopping, if the cost of the item is greater than the shopper’s perceived value of it then it’s just not worth it, the Gap launched the Sprize program to help ...