Strengthening customer engagement is one of the five strategic pillars for The Finish Line. As 2016 gets underway, the company has made significant strides in this key area, along with enhancing its Winners Circle loyalty program.
“We are increasing our marketing investment to aggressively build brand awareness and drive more traffic to our stores and digital sites,” The Finish Line CEO Glenn Lyon said during the Jan. 7 fiscal third-quarter conference call, according to Seeking Alpha. “We recently launched our largest....