The zoo and botanical gardens applies analytics to affect every aspect of the visitors’ experience.
Delivering an optimal customer experience is no day at the zoo—unless it’s the customer experience at the Cincinnati Zoo & Botanical Gardens. The venue intends to become an innovator among local, and even national, attractions by integrating and analyzing data to deliver better customer experiences. By leveraging analytics, the Ohio-based zoo is overhauling its customer experience across every touchpoint, from....