Technology solution helps organization achieve better contact rates while enabling more positive customer communications

Leesburg, Va., August 25, 2010 – Interactive Softworks, a provider of customer engagement solutions, announced today that The Blood Alliance, a non-profit community blood bank, has signed an agreement to implement the company’s software to recruit blood donors and schedule appointments. This implementation will enable The Blood Alliance to significantly improve its donor outreach program, increase operating efficiencies and drive more effective communications with donors.

With a goal to collect 350 pints of blood a day to keep up with hospital needs, The Blood Alliance hosts a variety of special events and promotions throughout the year to raise awareness about the need for blood during critical times. Additionally, The Blood Alliance relies on direct marketing and telemarketing campaigns to recruit potential donors. Interactive’s VoiceNet software allows The Blood Alliance to design and implement new campaigns quickly and easily in response to various community events and blood drives. Additionally, the software provides The Blood Alliance with highly-productive predictive dialing to reach more prospects faster and achieve its campaign goals. The software’s dynamic scripting enables The Blood Alliance to work through a variety of common conversations in order to provide potential donors with the information they need and answers they are looking for quickly and accurately.

“Educating the public about the ongoing critical need for donated blood is an important part of our work at The Blood Alliance,” said Robert Sanchez, Director of Donor Resources at The Blood Alliance. “Interactive’s solution provides us with a way to not only be more efficient in our outreach to potential donors, but also helps us engage our customers more effectively by being better prepared to answer their questions and more easily confirm appointments for blood donations.”

Brenton Farmer, CEO and co-founder of Interactive Softworks, said, “The Blood Alliance is a perfect example of an organization that is using technology to drive more effective campaigns and personalized communications. We’re pleased to provide The Blood Alliance with the technology solution that helps them meet the crucial and ongoing need for increased blood donations.”

About The Blood Alliance

The Blood Alliance (TBA) provides blood and blood products to more than 20 hospitals and medical facilities in 10 counties serving Northeast Florida, and portions of Georgia and South Carolina. It provides the best possible blood banking system to the regions it serves and is a member of America’s Blood Centers – a national network of independent community blood centers responsible for nearly half of the nation’s blood supply. TBA opened in 1942 and is a non-profit community blood center licensed by the FDA and accredited by the AABB. For more information please visit: or call 800-447-1479.

About Interactive Softworks

Interactive Softworks customer engagement solutions improve the way organizations engage customers by synchronizing critical real-time data with back-end processes and driving individualized customer interactions across multiple communication channels (voice, Web, IVR, chat and social media). Interactive’s solutions represent the next step in Business Process Management (BPM) and Customer Relationship Management (CRM) systems, enabling smarter and more consistent customer experiences that leverage partner and market-driven opportunities. Today, Interactive Softworks optimizes business performance and delivers successful customer acquisition, loyalty and retention campaigns for innovative Fortune 500 companies. For more information, visit or call 703-669-2800.

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