Scott Miner, Director of Information Technologies for the Buffalo Sabres, has learned a lot about customer engagement, customer experience, and brand loyalty since the team launched its Sabres Fan Advantage loyalty program last year.
Technology plays a vitally important role in people’s daily lives, a fact not lost on sports fans.
“It is apparent that technology, social media, and fan loyalty have all become intertwined within the sports industry,” Miner told Loyalty360. “Go to a game and you will see fans....