This is the third of four installments of our conversation with Thales S. Teixeira, Lumry Family Associate Professor at Harvard Business School. In the previous installment, Teixeria explained how BestBuy approached the issue of “showrooming.” Readers can find information on his book at https://www.decoupling.co/.     To read Technology Didn’t Disrupt Your Industry: Q&A with Thales S. Teixeira, Part IV, click here. To read Technology Didn’t Disrupt Your Industry: Q&A with Thales S.....

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