Bumped—the fintech company on a mission to create an ownership economy through fractional stock rewards—released data from their two-year pilot study showing that when Target customers become a shareholder in the brand, they increase their monthly spend 41%. Bumped users who were rewarded in fractional shares of stock for their spending with Target shopped there an average 43 percent more often after becoming owners in the brand. They also spent an additional $186.13 monthly — over the course of a year, that increase in....

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