Traditional hotel loyalty programs have become an industry staple for a good reason. That is, they carry an established history of increasing both customer acquisition and retention. But brands looking to maintain this level of success can never rest too heavily on the laurels of an established program. Customer engagement requires continually enhancing and upgrading loyalty programs to stay in step with changing expectations and customer behaviors.
After realizing that it could use such an upgrade, the Taj Hotels Resorts and Palaces just....