Please enter your username or the email address associated with the account so we can help you reset your password.
For Mike Belcher, Vice President of Media and Consumer Engagement at T-Mobile, the concept of T-Mobile Tuesdays−which launched June 7−turns the idea of a loyalty program upside down.
“Most corporations say ‘thank you’ with rewards and loyalty schemes that are not much more than thinly veiled marketing attempts to manipulate customers into forking over more of their hard-earned cash,” Belcher told Loyalty360. “As the Un-carrier, we knew we wanted to say thanks to our customers – they are the....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here
Thank you for signing up, please check your email for more information.