Synqera Wants to Leverage Big Data and Real-time Customer Responses
Ekaterina Savchenko, Head of Marketing for technology startup company Synqera, told Loyalty 360 that her company’s biggest challenge is showing marketers that a retail technology solution can successfully leverage a combination of Big Data and real-time customer responses to viewed content through a device’s sensors.
Synqera announced this week a joint pilot program with Ulybka Radugi, one of the largest Russian retail chains. Through the program, Synqera....