Grocer to implement leading edge shopper tools from Go Think’s suite of digital products and services to enhance customer communications.
Dan Sanders, Managing Director of Go Think!, a retail marketing, customer engagement and digital technology firm, announced today they will be powering digital tools for Big Y Foods’ 59 grocery stores. Headquartered in Springfield, Massachusetts, Big Y will be providing a more personalized experience for their customers, giving them access to interactive ads, shopping lists, e-coupons, recipes and more through the award-winning RelationShop™ platform. For Big Y customers on the go, these timesaving tools will also be available as iPhone, Android and Mobile Web Apps.
“Shopper behavior and the tools available for shopping are rapidly evolving “ said Galen Walters, CEO and Founder of Go Think! “ We are excited about working with Big Y to help them engage digitally with their customers and ultimately have more relevant, personalized conversations with them. This level of customer engagement is key to maintaining a leading position in the market.”
“We are very excited about our partnership with Go Think! and believe strongly that their digital shopper tools will further enhance our relationship with our customers and lead to an even deeper engagement with the Big Y brand.”, said John Schnepp, Director of Advertising for Big Y.
In addition, Big Y will also implement GoThink! SoftProof℠ -a web based proofing, notification and approval system for weekly ads and other materials.
About Big Y
Headquartered in Springfield, MA, Big Y is one of the largest independently owned supermarket chains in New England. Proud to be family owned and operated, they currently operate 61 stores throughout Connecticut and Massachusetts with over 10,000 employees. Founded in 1936 by brothers Paul and Gerald D’Amour, the store was named after an intersection in Chicopee, Massachusetts where two roads converge to form a “Y”.
About Go Think!
Go Think! is a leading-edge digital retail marketing firm focused on the path from mass marketing to personalization. The award-winning team provides end-to-end consultative services and marketing programs for brand-name retailers through its digital shopper tools, consumer insights, customer engagement programs, and advertising. For more information, visit www.goawayandthink.com.