CHICAGO—Today’s consumer packaged goods (CPG) landscape is quite different from days gone by. Competition is intense, the media landscape is rapidly changing, and brand loyalty has become increasingly fragmented. In this environment, old marketing tricks just don’t work. It’s time for a new playbook, where the shopper will play the lead role. To help develop and execute programs that drive not only purchase behavior but also true shopper loyalty, the recent issue of Times & Trends: “The Next Generation of....