ORLANDO – Officials for Sylvan Learning, a leading provider of tutoring to students of all ages and skill levels with more than 800 centers in North America, wanted to create a systematic and scalable loyalty program that embraces word-of-mouth opportunities across the full customer lifecycle. Sara Costello, Senior Director of Marketing for Sylvan Learning, and Francesca Muhlbaier, Local Marketing Manager, shared their loyalty program strategy during a Thursday session, “Optimizing Your Referral/Loyalty Program Through....

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