Zurich, Switzerland. September 07, 2011—The membership for Swissôtel Circle is divided into three alpine-inspired tiers: Inizia, Elevà and Zenit. These categories make reference to the brand’s Swiss origin and are expressions from Romansh, the fourth official language in Switzerland and language of the craggy eastern Alps - a region where Swiss tourism was born.
The journey with Swissôtel circle starts for loyal guests with Inizia as soon as they have registered and stayed for five nights in one or....