Zurich, Switzerland. September 07, 2011—The membership for Swissôtel Circle is divided into three alpine-inspired tiers: Inizia, Elevà and Zenit. These categories make reference to the brand’s Swiss origin and are expressions from Romansh,  the fourth official language in Switzerland and language of the craggy eastern Alps - a region where Swiss tourism was born.

The journey with Swissôtel circle starts for loyal guests with Inizia as soon as they have registered and stayed for five nights in one or more of the company’s properties. These guests enjoy benefits such as personalized room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as Advantage Awards, which they may exchange for free upgrade, free breakfast or free internet access.

After 20 nights within a 12-month period, guests automatically become an Elevà member within the Swissôtel Circle. At this level,  they’ll enjoy preferential treatment and select benefits such as free breakfast, Executive lounge access, free internet, 48-hours guaranteed room availability as well as Premier Awards, which they may exchange for complimentary room nights of dinner for two. The membership for Elevà  status is subject to renewal every 24 months.

Guests will reach the very top of the new programme with the Zenit membership, which is achieved after having spend 60 nights in two or more Swissôtel Hotels & Resorts within one year. The profit for members will be an even wider range of exclusive benefits including free upgrades, invitations to Swissôtel Circle events, a partner card providing the same status and benefits to their spouse, 48-hour guaranteed room availability without black-out dates as well as Zenit Awards, which they may exchange for free weekends away in Suite accommodations. The membership for the Zenit status is also subject to renewal every 24 months.

“As part of our Swiss Passion for Perfection, we recognize with this new and attractive programme a circle of guests who enjoy staying regularly at Swissôtel and reward them for it by tailoring our services to match their individual needs and preferences”, states Stephan Dupré,  Director Loyalty Marketing Swissôtel Hotels & Resorts. “We pay attention to what they like and we’ll have it ready for them the next time they stay with us.”

Not only the benefits of Swissôtel Circle are intriguing, but also the look and feel of this new loyalty programme, using Swiss themed papercut circles underlining Swissôtel’s roots and love of detail. “The technique of silhouette cutting was imported to Switzerland from Asia in the 17th century and quickly became a popular handicraft. In a charming and contemporary yet timeless fashion, our key visuals echo Switzerland’s diversity and tradition and incorporate at the same time a humorous component”, adds Stephan Dupré.

A detailed overview of Swissôtel circle and its benefits, services,  qualification criteria and information about exclusive members’ offers can be viewed at www.swissotelcircle.com.

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