Despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media, according to a new report released by IBM and Oxford University.
According to the survey of 1,144 business and IT professionals from 95 countries and 26 industries, organizations are struggling to address and manage the uncertainty inherent within certain types of data, such as the weather, the economy, or the sentiment and truthfulness of....