At least a third of businesses indicate a desire for more social media interaction from the vendors in their supply chains.
Recent social CRM research from Kemp Goldberg Partners and IDG Research Services indicates that many B2B vendors are leaving money -- and business relationships -- on the table.
In a study that spanned more than a dozen industries, 58 percent of B2B customers reported no social media interaction with the vendors and providers in their supply chain. Yet one-third of respondents indicated they would have a more....