Chrysler, Best Buy and Groupon Carried the Game, While Anheuser-Busch Fell Flat
Thank god for Justin Bieber, Timothy Hutton, Best Buy, Groupon and CPB. And please bless Chrysler, Eminem and Wieden & Kennedy. No need to adjust your glasses. I just offered a small prayer of thanks that included Justin Bieber, an American automaker and a hot shop that’s made me vow to never eat at Burger King again.
I was fully prepared to spend the night pulling a Hank Williams, crying into my beer over the sorry state of Super Bowl beer advertising. It seemed like we could always count on Bud and Bud Light to give us something—Clydesdales acting like people, guys being dumb. Even when it was bad—the farting horse, for example—it was still worth a chuckle. But this year? Oof. If there’s an opposite of most-improved, Anheuser-Busch would take home the prize. It’s almost as if there’s no clear marketing leader over there. It was enough to make me long for the days of Bud Bowl.
But thanks to the aforementioned saviors, and some solid efforts from Anomaly and Motorola, Amalgamated and CarMax, and Tyler Max and Doritos, the night wasn’t a complete loss.
Read the full review here.