At SUBWAY, deeper customer relationships and the use of digital technology have paved the way to enhanced brand loyalty. “New technologies and the advent of digital devices have enabled us to have a deeper, more personal relationship with our consumers,” Ken Moy, Director Payments, SUBWAY told Loyalty360. “We see today’s digital lifestyle as extremely complementary to the healthy lifestyle SUBWAY has come to be known for, for more than 50 years.” Mobile technology is a burgeoning asset for consumers....

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