Customer retention is crucial to dealership and OEM success, and Subaru stores may be feeling the positive effects of increasing customer loyalty, according to KBB.com data released this week.
According to the site, Subaru "steadily climbed" in shopper loyalty for Q1, moving up to the No. 3 position for shopper loyalty, behind Toyota (No. 1) and Honda (No. 2).
This is the first time the brand has hit the top 3 spots for shopper loyalty on Kbb.com since Q4 2009.
Why the interest?
The OEM’s first hybrid vehicle will arrive on....