Highly satisfied customers of quick service restaurants are four times as likely to recommend them to family, friends, or colleagues, according to a new study by Empathica. According to the study, return visits to QSRs are higher when guests are most satisfied. The likelihood of a return visit jumps from 20% to 81% when customers report a higher satisfaction rate – which translates to the difference between stagnancy and success. Word-of-mouth is a priceless marketing tool for QSRs and, according to the study, the act of....

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