Study of Brands Shows Tylenol Maintains Consumer Loyalty Despite Recent Quality Challenges

Researchers say human traits of ‘warmth and competence’ hold key to brand loyalty PHILADELPHIA, Sept. 20—Despite Tylenol’s product recalls and plant closure,  the company still outpaces Advil in brand loyalty among consumers,  according to a research study released today. The study showed that consumer evaluate brands and build loyalty to them in the same way they instinctively perceive and judge other people – in terms of warmth and competence – and these judgments are highly predictive of....