CHICAGO and SANTA CLARA, Calif., Nov. 9 /PRNewswire/—A new study from Q Interactive and Social Media World Forum of more than 2,000 women finds them actively engaging with brands as they dabble in favorites like Farmville and Causes. Furthermore, women are passionate and competitive about (Lil) Green Patches and Happy Aquariums, stocking up on “virtual currency” perhaps more often than they hit the ATM.
The study of U.S. women, of whom 50 percent play online games according to Pew Internet, sought to offer a clearer....