At its very core, customer engagement is the prerequisite to providing a memorable customer experience and forging brand loyalty.
Customer engagement, in theory, should be second nature for brand marketers, yet, according to a new study from the Chief Marketing Council—titled “Brand Attraction from Enriched Interaction,”—marketers still lag in creating multichannel, digital marketing campaigns that reach and resonate with diverse, micro-audiences worldwide.
Only 19% of respondents said they are extremely good....